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FREE LIVE MASTERCLASS

The version of you in front of a buyer sounds nothing like the rest of you

A live masterclass on the neuroscience of selling, for founders, business owners, sales leaders, account executives and advisors who already know how to sell, and who are quietly exhausted by how it feels.

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Free. 60 minutes plus Q & A. Recording sent to everyone who registers.

That moment in sales

Most people who sell know this moment, even if they rarely say it out loud.

The conversation ends, and you replay every line. The pitch came out almost word-for-word; every point landed. The buyer was polite, said the right things, asked to "think about it" and "circle back next week". You know how this story ends.

The strange part is what is happening in your body. Your shoulders are tight. Your stomach has that low-grade hum. You are tired in a way disproportionate to 30 minutes of conversation.

If this is familiar, the cause sits a layer underneath your closing technique. It lives in your nervous system, in the milliseconds before you speak, in the cues your prospect's brain reads from your body before either of you has finished saying hello.

Sales conversations are nervous-system conversations dressed up in business language. No script reaches that layer. That is the work of this masterclass.

What this is costing you

Think about the last deal you talked yourself out of pursuing. I am not talking about the ones that turned you down. Think about the one you did not chase, because something in you went quiet before you ever made the call. Stack twelve months of those decisions on top of each other, and the number is not small.

The deeper cost is harder to count. It is a slow erosion of the trust you once had in your own judgement. People who are very good at what they do start questioning whether they are cut out for any of it.

There is a cost that few businesspeople put into words.

It is the cost of feeling like an imposter in a job you are objectively excellent at, because the part of you that shows up to sell sounds like a different person than the one who built the business.

Your brain is doing exactly what it was built to do

To your nervous system, a sales conversation is a social conversation. To older parts of your brain, it is a survival conversation.

The brain you walk into a conversation with evolved for one job: to keep you alive and accepted by the group. It tracks status, rejection, acceptance and threat. It reads the prospect's voice tone, the micro-pauses, the small shifts in their body. It also reads the quiet story you have told yourself for years about money, worth and what kind of person asks to be paid.

All of that lands in your body before your thinking mind has caught up. By the time you open your mouth, your physiology has already made a decision about how safe this conversation feels. That decision shapes your tone, your pace, your willingness to ask the harder question, and the steadiness of your voice when the buyer pushes back on price.

In a sales conversation, the prospect's brain is reading two things in parallel: the words you say, and the state of the person saying them. The state lands first. It weighs more.

Two sellers can deliver the same words and get opposite outcomes. The state in the body underneath the words is what the buyer is reading.

Who this Masterclass is for

You are a founder, business owner, sales leader, account executive or advisor.
You have something real to sell and a track record.
Selling is part of your work, and the version of you in front of a buyer does not feel like the one who built the business.
You want to sell more without sounding like the worst kind of salesperson.

Probably Not for You If

You are looking for hard-pitch closing scripts and high-pressure tactics
You believe sales is mostly tactics, and the inner work is fluff
You want a finished script to read off the page, and not a new way of thinking about sales conversation

What you will walk away with

In 90 minutes, the working understanding most sales training never gets to.e.

A clear picture of what is happening in your nervous system during a sales conversation, and what the buyer's nervous system is doing in parallel
The neuroscience underneath the moment a buyer says yes, and the moment they pull back
A repeatable practice for regulating your state before, during and after a sales conversation
Three signals you can read in any sales conversation that tell you whether the buyer's brain is open or closed to a buying decision
Where pressure tactics break down at a biological level, and the kind of question that opens trust instead
A way of asking for the sale that sounds like you on your best day

MEET YOUR COACH

_{I’m Tania M. Adams, ICF PCC-certified neuroscience coach and founder of crAzy always wins pty ltd and creator of the NeuroRewire^TM private coaching programs and The Freedom Collective^TM Membership for women founders and entrepreneurs.}

Across more than 3,250 hours of one-to-one coaching with founders, executives and senior leaders, I have watched the same pattern repeat: very capable people with strong offers lose deals because their nervous system is running the conversation beneath the words.

I have sold with scripts, and I have sold without them. The work I do with clients, and the work in this masterclass, is the bridge between those two .I can tell you, when your nervous system is regulated, your sales transform.

Your questions, answered

Will I be sold something on this masterclass?

What if I cannot attend live?

How long is the masterclass?

I am not technically in sales. Is this still for me?

Is a neuroscience background required?

FREE WEBINAR

Save your seat for 19 May

The masterclass is free. Bring a notebook. Bring the conversation you have been quietly replaying for the last week. We will work with that.