Your Story Is Running the Show—Is It Helping or Hurting?

The stories we tell shape our lives.

Two of the most powerful stories?
1️⃣ The ones we tell others about ourselves.
2️⃣ The ones we tell ourselves about others.

These stories determine our level of influence, the depth of our relationships, our fulfilment in life—and even the money in our bank accounts.

So… what story are YOU telling? And is it working for you or against you?

At a recent networking event, a woman introduced herself as a wellness consultant. She confidently spoke about how she helps people improve their health with her supplement range.

At the end of her introduction, almost as an afterthought, she added: “I also teach other women how to become wellness consultants like me.”

Later, she confided in me that, while she makes good money selling supplements, she’s frustrated by her lack of team growth.

It was immediately clear what was happening.

Can you see it?

The story we tell about ourselves is shaping our results in ways we don’t even realise.

🧠 Your brain is always listening to you.

• It wants to align your actions with the words you speak.
• If you keep saying you sell supplements, guess what? Your calendar will fill up with buyers, not business partners.

🎯 Your brain is a filter.

• When you identify as “someone who sells supplements,” your subconscious scans for potential buyers—not people who want to build a business.
• You might be sitting in a room full of perfect business partners, but you won’t even notice them.

👂 The listener’s brain is filtering too.

• People only pay attention to information relevant to them or someone they know.
• If you introduce yourself as a “wellness consultant,” people will remember you as the supplement person—not the business mentor who helps women create financial freedom.

See the problem?

So how do you tell a story that gets you more of the right clients and opportunities?

To make your story work FOR you, not against you, follow these three powerful steps:

✅ Step 1: Get Clear on WHAT You Want

• Not what you should want—what you actually want.
• Do you want more clients? More referrals? More exposure?
• The story you tell should align with your goals.

✅ Step 2: Define WHO You Help

• Be specific. The listener should instantly recognise themselves or someone they know.
• Example: I help wellness-focused women who want more time with their families build a business that aligns with their values while working from home.
• Now, ask: Is that you? Do you know any women like that?

✅ Step 3: Explain HOW You Help

• What’s your unique value?
• Example: I help time-challenged mums get back in shape with micro-workouts that fit into their day, plus accountability support to keep them on track.

✨ Bonus Tip
Use your short story in your social media bio to make a powerful first impression!

💡 Are you ready to perfect your story so it attracts the right opportunities?

👉 Join my 30-minute workshop on crafting a magnetic personal pitch and pay what only you believe it will be worth to you.
💻 Click here to register! 

P.S. Keep an eye on your inbox for next week’s newsletter, where I’ll break down The Stories We Tell Ourselves About Others—and how they impact your results.

P.P.S. If you missed it, I’ve created a free 2025 planner to help you get crystal clear on your goals and map out your best year yet. It’s not too late to start strong! 🎯 Download it here: Personal Development Planner 2025